Children’s magazines: reading resources or food marketing tools?

Children's magazines: reading resources or food marketing tools?

OBJECTIVE Magazines targeted at children under 12 years old are growing in popularity; past studies have asserted that food items are rarely exposed, but methodological issues may have covered the true extent of covert promotion. The primary purpose of the present study was to quantify the nature and extent of the promotion of branded food products in Australian children's magazines. DESIGN W...

Food references and marketing to children in Australian magazines: a content analysis.

The aim of this study was to assess the content and extent of food references and marketing within popular children's magazines in Australia. Sixteen popular Australian children's magazines were selected, as determined by readership and circulation data. Back copies of each magazine were purchased for publications released between January and December 2006 (n = 76). Each magazine was assessed f...

Allocating Marketing Resources

Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these investments generate appropriate returns for the firm. In this chapter we highlight a two-stage process for marketing resource allocat...

Corporate Funding of Food and Nutrition Research: Science or Marketing?

Further Reading and Resources

0 7 4 0 7 4 5 9 / 0 4 / $ 2 0 . 0 0 © 2 0 0 4 I E E E competitive advantage to simply “something good.” Consequently, the software community looks upon ROI with increasing suspicion as a vague and slippery gimmick used chiefly to make the sales pitch (invariably unsubstantiated) for a particular product or initiative. On the contrary, ROI analysis aims to achieve clarity in the decision-making ...